DIAMONDS DO GOOD
EVERY DIAMOND SHOULD MAKE THE WORLD BRIGHTER
At De Vere Diamonds, we believe that beauty should never come at a cost to people or the planet. That’s why we proudly support the Diamonds Do Good initiative — a global movement that champions the positive impact diamonds can have on communities, economies, and the environment when sourced responsibly.
From remote artisanal mines in Africa to carefully managed cutting centers, the journey of a De Vere Diamonds natural diamond is one of integrity, empowerment, and transformation. Because when done right, diamonds don’t just symbolise love — they create opportunity, support livelihoods, and help communities thrive.
WHAT IS ‘DIAMONDS DO GOOD’?
‘Diamonds Do Good’ is a global non-profit initiative that tells the powerful, untold stories behind ethically sourced natural diamonds. It showcases how diamonds contribute to:
Educational programs for children in diamond-producing regions
Healthcare initiatives for mining communities
Entrepreneurship and skills training for women and young people
Environmental restoration of mined lands
Sustainable economic development that outlives the mine itself
This initiative reminds us that diamonds are more than symbols — they are agents of lasting change.
When you choose a De Vere Diamonds natural diamond, you’re not just wearing something beautiful, you’re supporting fair wages, protecting human rights, and investing in the future of the communities where your diamond began its journey.
A PROMISE OF GOOD
Our promise is simple: Good diamonds, not blood diamonds.
Through the Diamonds Do Good initiative and our own ethical sourcing practices, we are committed to helping shape a better world — one diamond at a time.
MAKE YOUR LOVE STORY ONE THAT GIVES BACK
Explore our collections of ethically sourced natural diamond jewellery, each piece a testament to beauty, responsibility, and purpose.
Because doing good is always in fashion.