“NOTHING TRUER THAN TRUTH” – The De Vere Family Motto
At De Vere Diamonds, we live by a simple but powerful truth: “Nothing Truer Than Truth.”
Honesty, integrity, and transparency are the cornerstones of everything we do. In a world of imitation and misinformation, we deal in facts—not fiction. We believe that a meaningful relationship with a diamond begins with trust. And trust begins with truth.
That’s why we are proud to say: we deal exclusively in natural diamonds—the rarest, most beautiful treasures the Earth has ever created.
WHY NATURAL DIAMONDS?
Natural diamonds are formed over billions of years, deep beneath the Earth’s surface, under immense pressure and heat. They are a miracle of time, nature, and resilience—each one entirely unique, with its own story written in carbon and crystal.
No machine can replicate that story.
No factory can fake that journey.
Natural diamonds are more than just beautiful. They carry heritage, value, meaning, and permanence. A natural diamond is not simply a gemstone—it is a testament to endurance, formed before life began, and destined to last for generations.
THE TRUTH ABOUT LAB-GROWN DIAMONDS
We believe in giving you the full picture. Lab-grown diamonds exist, and they have their place. They are created in manufacturing facilities using industrial methods, either by:
These processes produce real diamond material, but in a matter of weeks—not millennia. While lab-grown diamonds are chemically similar to natural diamonds, they lack the natural origin, the geological rarity, and the value retention of their natural counterparts.
To the naked eye, a lab-grown and a natural diamond may look similar—but at a deeper level, they are not the same. Specialised equipment exists to distinguish between the two. And that difference matters.
Here’s a wonderful explainer about the difference between natural and lab-grown diamonds from our friends at the Gemological Institute of America (GIA).
Ethics, Traceability, and Doing Good
We acknowledge the past challenges of the natural diamond industry. But today, the landscape has changed—and continues to evolve for the better.
At De Vere Diamonds, we only work with fully traceable, ethically sourced natural diamonds. Our diamonds are certified and tracked using blockchain-based technology, giving you full transparency from the mine to your finger.
We source from trusted partners who invest in their workers, support their communities, and are committed to responsible mining practices. Many of the natural diamonds we sell directly benefit the regions where they are mined—helping to fund schools, restore land, and support local economies.
This isn’t just about luxury—it’s about doing good.
To learn more about or ethical sourcing of natural diamonds, Click Here.
To learn more about sustainable natural diamonds and sustainable practices within the industry, Click Here.
To learn more about diamond traceability and the use of blockchain technology in our supply chain, Click Here.
A special mention goes to the Gemfair and Diamonds For Peace initiatives, both working to promote ethics, fairness, better environmental considerations, and better working conditions and social status for the workers in the diamond supply chain.
We also have dedicated website pages to Gemfair, here, and to Diamonds For Peace, here.
De Vere Diamonds: A Commitment to Legacy
We are proud to work alongside our sister company, De Vere Brilliance, which specialises in lab-grown diamonds created using renewable energy. Together, we hold both industries to the highest ethical standards and ensure complete transparency.
But at De Vere Diamonds, our passion lies with nature’s original. We are here to champion natural diamonds—not only for their unmatched beauty and rarity but for the legacy they carry and the good they can do when sourced responsibly.
The Future is Transparent
Our goal is to help transform the diamond industry into one of integrity, accountability, and sustainability. Every natural diamond we offer is:
Fully traceable
Responsibly sourced
Crafted with care and conscience
A one-of-a-kind story, ready to be part of yours
We believe that diamonds should be as pure in origin as they are in appearance. With natural diamonds from De Vere Diamonds, you’re not just wearing history—you’re shaping the future.